Fragrance Launch · Los Angeles
A custom silver trailer styled as a milk-and-honey daydream, parked at The Grove to introduce Los Angeles to Miu Miu's Fleur de Lait fragrance.
The Brief
Miu Miu wanted to bring its new Fleur de Lait fragrance to life beyond the counter — a real-world moment where shoppers could discover the scent, photograph it, and walk away with a sample. The brief: a vehicle that felt as considered and premium as the product itself.
We delivered a polished silver trailer with a soft, dreamy interior, custom merchandising shelves, a serving window, and on-brand sampling stations — all staffed by trained brand ambassadors and positioned at The Grove, one of LA's highest-traffic retail destinations.
Activation Snapshot
On the Ground
What We Handled
Sourced and styled the silver trailer with custom interior merchandising and a branded serving window.
Secured the placement at The Grove and handled all permits, insurance, and venue coordination.
Trained, brand-aligned ambassadors ran sampling, product education, and guest flow all day.
Your Brand, On Wheels
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