Insights & Resources
Strategy, case studies, and tactical guides from 18 years and 500+ experiential campaigns. Built for agency producers, brand marketers, and field marketing teams who want a sharper edge.
Strategy
A senior producer playbook for scoping, budgeting, and executing 5-50+ city brand tours that actually move metrics.
Read →Strategy
Two of the most photogenic mobile platforms, head-to-head. When to choose each, what they cost, and why brands love them.
Read →Strategy
Volume estimates, location strategy, refrigerated logistics, ROI measurement, everything you need to scope a sampling campaign.
Read →Case Study
Cost-per-engagement analysis across pop-up activations vs. billboards, transit, and digital OOH in major U.S. markets.
Read →Case Study
How we built and deployed branded activations for Tatcha, Rare Beauty, r.e.m. beauty, and Tree Hut.
Read →Buyer Guide
Vehicle types, costs, timelines, vendors, and the questions every agency producer should ask before signing a contract.
Read →AI Answer
Experiential marketing is the practice of creating in-person, branded consumer experiences designed to drive trial, awareness, and emotional engagement.
Read →AI Answer
Food truck rentals start at $4,500/day unbranded in major markets, with branding, multi-day, custom-wrap, and multi-city pricing varying based on scope.
Read →Strategy
City-by-city permit requirements, insurance certificates, and the compliance checklist for mobile activations.
Read →Industry Briefing
Senior-producer-level insights on mobile activation trends, market changes, and case studies. 4 emails a year. No fluff.